A New Look, The Same Passion – Meet the New Visual Identity of New Acai Amazonas
A New Look, The Same Passion – Meet the New Visual Identity of New Acai Amazonas
We’re proud to unveil the new face of New Acai Amazonas — a refreshed logo and visual identity that reflects our commitment to quality, nature, and global innovation.
Clean, modern, and rooted in who we are, our new look tells a clearer story of where we’re headed and how we want to show up for our partners worldwide.
What’s Behind the New Logo?
At the heart of the new design is a bold, elegant
"N" — a symbol of
Newness, Nature, and Nutrition. The deep purple tone is a nod to our origins in Acai and other nutrient-rich superfoods, while the vibrant green leaf speaks to our commitment to sustainability, natural ingredients, and responsible sourcing.
"This visual evolution aligns with the growth of our portfolio and presence. We’re no longer just Acai — we’re a global supplier of high-quality botanical extracts, fruit powders, and superfood ingredients. And now, we look the part." - Ricardo Esmeraldino (co-founder)
Why It Matters:
This new identity goes beyond aesthetics. It represents our
vision for the future — to connect with the global food and beverage industry in a bold, clear, and authentic way. Whether you’re browsing our website, receiving samples, or meeting us at international expos, you’ll now experience a brand identity that is as polished and purposeful as the work we do behind the scenes.
Same Purpose. Sharper Image.
While our look has changed, our values haven’t. We remain focused on offering clean label, responsibly sourced, and high-performance ingredients to companies around the world. We’re still your trusted partner — just with a bolder presence and a renewed energy.
We’d love to know what you think of our new look!
Drop us a message, tag us on LinkedIn, or just say hi — we’re here and ready for this next chapter.
